Enduring Strength needed a logo and branding guide for the launch of their business. Being a personal training company and gym, they wanted to clearly associate themselves with the fitness market while also positioning themselves as an approachable brand. We chose to stay away from visually overwhelming branding so as not to intimidate people in an industry that is already often confusing or intimidating for the everyday person.
As Enduring Strength grew, they developed an athletic competition team that needed its own defining name and imagery. The competition team was designed to be an exclusive group of individuals who compete in athletic competitions and are trained by Enduring Strength trainers, fostering a like-minded community and providing support. We decided on the name "The Wolf Pack" to highlight the intensity needed in competition and the close-knit community experience. The imagery has a Celtic flair, which reinforces the sense of strength while also calling back to the shared ferocity of Celtic culture and the annual Celtic festival in their local community.
As Enduring Strength grew, they developed an athletic competition team that needed its own defining name and imagery. The competition team was designed to be an exclusive group of individuals who compete in athletic competitions and are trained by Enduring Strength trainers, fostering a like-minded community and providing support. We decided on the name "The Wolf Pack" to highlight the intensity needed in competition and the close-knit community experience. The imagery has a Celtic flair, which reinforces the sense of strength while also calling back to the shared ferocity of Celtic culture and the annual Celtic festival in their local community.
The implementation of the Enduring Strength brand and Wolf Pack branding has included several forms of media. I have designed and printed shirts, business cards, and pamphlets. I have also designed their website and various updates to reflect how the business has changed and grown. The webpage features videos, photos, and scrolling elements.
To view the full website, please visit: www.enduringstrengthgym.com
To view the full website, please visit: www.enduringstrengthgym.com
Creative Director: Kristina Edwards
Enduring Strength Owners: Nicholas Edwards & Nathan Gill
