The Fitness Formula is a supplement company that focuses on getting customers the best supplements on the market, only recommending supplements based on a customers specific needs, and doing at all at lower prices than competitors. The core pillars that summarize their goal are honesty, science, and health. We worked to create a badge logo that combined all of these pillars into a single mark.
The symbols in the logo visually represent the 3 core pillars, all within a triangle shape to convey strength and unity within the brand. Having the name in the ribbon in the center of the mark allow it space to breathe and still be main element of the mark. The colors of the brand convey boldness and compliment the 3 core pillars, and the fonts also convey strength and boldness.
All together, the brand is made to appeal to their customers, fitness enthusiasts who strive towards strength and self improvement, and to represent the values of the brand clearly to consumers.
Creative Director: Kristina Edwards
