Base Logo Mark
Explanation of the Brand
Logo Standards
Logo Regulations
Color Standards
Typography Standards
Storefront
Employee Work Polo
Branded Tote Bag
Top Shelf Tees was a brand designed in my Corporate Identity Class, and refined in Portfolio Enhancement. Top shelf is a screen printing and embroidery company based in rural central Texas, which was very important in the design and creation of the logo mark and brand standards that accompany it. I worked to achieve a rustic feel that also reflects the top quality products they produce.
Base Logo Mark
One Color Reverse
Storefront
Small To-go Box
Tri-Fold Menu
Menu Inside Design
Menu Outside Design
Line of Barbecue Sauce
Hot Barbecue Sauce
Strong Barbecue Sauce
Sweet Barbecue Sauce
Barbecue Sauce Back Label
Clean Cut is a modern Texas barbecue restaurant that I created in Intermediate Deign Practices, and continued to design in multiple other courses. This authentic Texas restaurant is designed to bring a new Texas experience to those who live New York, NY, while holding true to its Texas roots.
color logo
black and white logo
branded wearable
Private home advertisement
Public space advertisement
Business space advertisement
Arbor is a landscaping company that creates designs that are not only modern and beautiful, but are functional to the clients needs. The advertising campaign highlights three different types of clients that Arbor can design for - homeowners, public land owners, and business owners.
Spire Base Design
Brand Explanation
Logo Standards
Brand Subsidiaries
Logo Regulations
Color Standards
Typography Standards
Design Elements
Storefront
Competitor T-Shirt
Aspire Magazine
Vitality Sports Bottle
Spire is a fitness event hosting and planning company I created in Corporate Identity. Spire also has two subsidiary brands - Aspire and Vitality. All of the branding requirements and restrictions are laid out here in this set of brand standards, along with a few examples of branding collateral.
